Examples from my work on the Kickstarter campaign page Resident Evil: The Board Game.
The campaign achieved over £1 million in funding, and became a Kickstarter “Project We Love”. The idea behind the campaign was to take the viewer on an interactive adventure. So the unlocks section takes the viewer down a “path”, with subtle visual clues in the background. Such clues included blood-stained metal flooring, and muddy paths to reflect the environment associated with each map section.
To view the full campaign page follow the link below.